Being unavailable for what you are good at
WordPress has been a fair trade-off for years. But as the market shifts and resources run thin, that trade-off is becoming harder to sustain.
Continue reading...I’m Pablo Cruz, a WordPress developer with over 14 years of experience building complex sites and plugins.
With the rise of AI, I find myself asking what role it should play in the WordPress ecosystem — and I’m convinced that role is still up for grabs.
My mission is to explore, write about, and build solutions that help WordPress thrive in this new era. Curious? Let’s connect.
A series examining WordPress’s structural challenges as AI reshapes the market. Through real-world experience, these articles explore how the platform’s fragmented ecosystem creates growing friction — and what needs to change for WordPress to remain sustainable and relevant.
WordPress has been a fair trade-off for years. But as the market shifts and resources run thin, that trade-off is becoming harder to sustain.
Continue reading...WordPress’s freedom comes with an invisible price tag: the technical debt nobody budgets for. Plugin updates, conflicts, and deprecated functions quietly accumulate — until the business can no longer afford the cost of its own ecosystem.
Continue reading...WordPress’s open ecosystem was once its greatest strength. But as projects grow more complex, that same freedom is becoming a source of friction — one that packaged platforms are quietly exploiting.
Continue reading...A personal letter to WordPress — from discovering hooks in 2011, through Codeable and WooCommerce for luxury brands, to reflecting on AI’s emerging role in the ecosystem.
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