I am Pablo Cruz, an Argentina-based WordPress developer and Codeable Expert with over 14 years of experience. I’m particularly passionate about developing plugins that expand the limits of WordPress.
Through the years, I’ve been involved in different projects, such as institutional sites, SaaS apps, and large-data processing and data-monitoring services through custom UI dashboards.
In recent years, I have focused on creating large-catalog Woocommerce sites with complex stacks, such as multisite, multilingual, multicurrency, and custom taxes setups for luxury watches and jewelry brands in Europe. Thanks to my passion for automation, I’ve created multiple processes that helped my business reach wider goals while optimizing operational costs.
Over time, through the research of new approaches and paradigms, I’ve had the opportunity to observe how coding has been evolving, naturally enabling less experienced people to build and launch digital services of their own.
With the rise of AI, I am finding myself curious about what its role will be in the WordPress ecosystem, and I’m convinced that role is yet to be decided. That being said, my mission is to write, explore, and test its potential.
Does this resonate with you? Let’s connect and work together.