Pablo Cruz — WordPress Development

Pushing WordPress into the AI Era

A series examining WordPress’s structural challenges as AI reshapes the market. Through real-world experience, these articles explore how the platform’s fragmented ecosystem creates growing friction — and what needs to change for WordPress to remain sustainable and relevant.

Dear WordPress…

A personal letter to WordPress — from discovering hooks in 2011, through Codeable and WooCommerce for luxury brands, to reflecting on AI’s emerging role in the ecosystem.

When freedom becomes friction

WordPress’s open ecosystem was once its greatest strength. But as projects grow more complex, that same freedom is becoming a source of friction — one that packaged platforms are quietly exploiting.

What nobody budgets for

WordPress’s freedom comes with an invisible price tag: the technical debt nobody budgets for. Plugin updates, conflicts, and deprecated functions quietly accumulate — until the business can no longer afford the cost of its own ecosystem.

Being unavailable for what you are good at

WordPress has been a fair trade-off for years. But as the market shifts and resources run thin, that trade-off is becoming harder to sustain.